A cutting-edge technology firm was losing market share despite superior products because their technical experts couldn’t effectively explain complex innovations to non-technical stakeholders. When asked to simplify concepts in meetings, these experts would either oversimplify to the point of inaccuracy or dive deeper into technical jargon.
Previous attempts at communication training focused on prepared presentations with pre-built analogies and metaphors. However, these rigid approaches failed when technical experts needed to respond to unexpected questions or explain concepts beyond their prepared material.
The TROTS “Analogue” and “Contrast” plans gave technical experts powerful frameworks for generating clear explanations on demand. The AI simulator analysed language patterns, flagging technical jargon and suggesting clearer alternatives while expert coaches helped bridge the gap between technical accuracy and accessibility.