A healthcare organization faced intense media scrutiny following an unexpected service disruption affecting thousands of patients. Initial responses from organizational spokespersons were defensive, inconsistent, and lacked strategic messaging, amplifying the crisis and eroding stakeholder trust during the critical first 48 hours.
The organization had invested in crisis communication plans, but these static documents failed to prepare leaders for the dynamic nature of real-time questioning from aggressive journalists, concerned board members, and frightened patients all demanding immediate answers.
TROTS training equipped the leadership team with the “Extreme” and “Triad” plans, enabling them to acknowledge concerns, provide balanced context, and articulate clear action steps—all without preparation time. The AI simulator recreated high-pressure media scenarios, building confidence through repeated practice in realistic conditions.